Job Role andResponsibilities:
The Senior ContentManager will lead the development and governance of high-quality content acrossmarketing campaigns, product communication, investor education, digitaljourneys, and operational messaging.
The role requires astrong understanding of financial markets and investment products, combinedwith the ability to translate complex financial concepts into clear, engaging,and compliant communication for retail investors.
This position willalso play a key role in improving content productivity through the use of CMSsystems, analytics, SEO frameworks, and AI-assisted content tools, whileensuring alignment with regulatory guidelines and internal compliancestandards.
Key Responsibilities
Content Strategy & Governance
- Develop andmaintain a content strategy across investor education, marketing campaigns,product communication, and app/website journeys.
- Ensure consistentmessaging, tone, and compliance across all customer-facing communication.
- Establishcontent guidelines and best practices for financial communication clarityand regulatory adherence.
Investor Education & FinancialSimplification
- Translatecomplex investment concepts such as equities, derivatives, ETFs, mutualfunds, commodities, and portfolio strategies into simple and engagingcontent.
- Buildstructured investor education frameworks across formats such as: articles andexplainers, videos and webinars, infographics, podcasts and newsletters
Digital Content Management
- Managepublishing workflows using Content Management Systems (CMS).
- Coordinate withdesign, product, compliance, research, and marketing teams to ensure timelycontent delivery.
- Oversee contentoptimisation across website, app, emails, social media, and pushnotifications.
Performance & Optimisation
- Use analyticstools to evaluate content performance across engagement, traffic, leadconversion, investor education effectiveness
- Work with SEOand growth teams to improve organic discovery of financial content.
AI-Assisted Productivity
Integrate AItools into the content workflow to improve research, drafting, summarisation, compliancechecks and multilingual adaptation
Key Skills
Financial Knowledge
Strong understandingof equity markets, derivatives and trading strategies, mutual funds and assetallocation, ETFs and portfolio diversification, commodities and macroeconomicdrivers
Content Expertise
- financialstorytelling
- long-form andshort-form writing
- digitalmarketing copy
- UX writing forfinancial platforms
- contentstructuring for investor comprehension
Digital & Technical Skills
- CMS platforms(WordPress, Drupal, Contentful etc.)
- SEO tools(SEMrush, Ahrefs, Google Search Console)
- analytics tools(Google Analytics, Adobe Analytics)
- AI contenttools (ChatGPT, Jasper, Claude, etc.)
Collaboration & Stakeholder Management
- working withresearch teams
- coordinatingwith compliance and legal teams
- collaboratingwith marketing and product teams
- managingcontent calendars and production pipelines