ICICI Securities has been one of the most prominent partners in our journey so far. Their huge network has helped take Mutual Funds to all segments of investors. With the launch of "One Click" investment tool providing a Goal based and Solution oriented approach, I-Sec has taken investing to the next level

I am an ICICI direct customer for over a decade. I use the website for almost all types of financial transactions like equity shares, F&O, mutual funds (equity, debt, hybrid, liquid), bonds, IPO, corporate FD, gold, NPS, insurance etc. The website is extremely user friendly and easy to navigate. I like the way all assets are clubbed together in Portfolio and statements. Research recommendations are also quite good.

ICICI Securities has been extremely innovative and versatile in its approach in online investing. It has grown from just having a digital asset, to offering multiple user-friendly features for transacting. It gives a quick, easy and comfortable experience to its clients. Over the years, it has evolved as a platform and continues to be a pioneer in the online transaction space.

Our relationship with ICICI Securities spans more than 25 years and it has been a fulfilling association with them as a partner in our growth. With their superior technology, ICICI Securities has elevated the entire customer experience of mutual fund investing online. The effective use of technology throughout the customer journey by providing them with the relevant tools has enabled a seamless and effective process for investors. The ease of transaction ensures that our joint customers enjoy the convenience that one seeks while investing and keeps coming back given their positive experience.

ICICI Securities has deep knowledge across various asset classes and they thrive hard to bring the best advice to their clients. This enables an environment of trust and long term partnership

Dealing with the Isec team has been a rewarding experience. Their responses to my queries have been prompt and knowledgeable. They also keep me informed of news that could impact the investment climate in general as well as my specific portfolio. My good wishes to the team and hope they keep up the high standards set by them

As an ICICI Direct customer for more than a decade and a half, and who has also used similar services from other providers, it is undoubtedly the most advanced technologically. My usage through the years has been virtually glitch free and ICICI Direct is relentless in offering new technologies that make investing easier.

I have been using ICICIDirect.com for over 10 years now and have had a great digital experience on it. The platform is very user friendly and provides me with all the information and tools needed to make informed  investment decisions. In Spite of not being very tech savvy, I am able to perform all my transactions by myself. I have used the platform to purchase / sell not just direct stocks but also Mutual Funds and SGBs. Their added features like long term & short term capital gains statements help understand the tax components related to redeeming my investments