ICICI Securities

At ICICIdirect, we strive to provide the best of investment solutions for each investor class. We offer products & services under Equity, Derivatives, Currency, Commodities, Mutual Funds and these are just to name a few.

Other Services

Tracking your investments has never been this easy! With our Customized Alerts, you will get updates on all important details of your Portfolio stocks like FII/DII activity, Promoter activity, Price movements, Corporate announcements and a lot more. ICICIdirect Research offers free recommendations on a daily basis to suit each investor type- from intraday to medium term to long term recommendations.


The Company's 42 people strong retail research team covers 307 companies across various sectors. A strong mutual fund, technical and derivatives desk delivers quality research to ICICIdirect.com customers. In addition to the quarterly earnings reports and regular event updates, the team publishes various sector reports, thematic reports, model portfolios, IPO recommendations, mutual fund advice and technical and derivative picks.


ICICI Securities has been at the forefront of innovation and has been the first to introduce many products and services. Some amongst them are:

Systematic Equity Plan

Customers can start an SIP in stocks with Systematic Equity Plan using their ICICIdirect account. With SEP, customers can invest in equity for a specified amount or quantity at regular intervals. It is a timely and hassle-free investment option which helps in building a portfolio gradually.

Bullet Brokerage Plan

This is an innovative brokerage plan for intraday trades which are squared off within 5 minutes in our leveraged products like Margin Plus, Option Plus and Future Plus Stop Loss products, wherein there is no brokerage charged on trades squared within 5 minutes.


With the I-Gain brokerage plan, pay brokerage only if you make a profit when customer trades Bank Nifty and Nifty under Future Plus Stop Loss product which are our leveraged products in derivatives and 'Pay only when you profit'.

Lifetime Prepaid Brokerage Plan

Under this lifetime brokerage plan with validity of 15 years, you pay an upfront brokerage to avail lower brokerage rates for all your investments and trades.

Valid Till Cancel Order

With Valid Till Cancel (VTC), one can place orders in Equity which remain valid for 45 days instead of only 1 day. With VTC you eliminate the need to log in and place a fresh order with your desired price for the same stock daily.

Price Improvement Order

With the Price Improvement Order, one can buy or sell with an auto trailing order to get better prices in a trending market. It allows you to place and order with an auto-trailing Stop-Loss facility. Hence, the stop loss price for your order would automatically improve in your favour with the change in market price. This feature is available in Equity as well as Derivatives orders.

Multi Price Order

With Multi Price Orders, one can place an order with two prices instead of just 1. One can place an order with a desired price of execution and at a second-best desired price at the same time. This results in higher chances of order execution at your desired price than a normal order, with no manual tracking involved!

Cloud Order

A good market opportunity can be missed in the matter of a few seconds. With Cloud Orders one can place an order in a second by pre-saving the orders and placing them. It can be easily saved in cloud even after market hours and move from stock selection to order placement in seconds! This feature is available in Equity as well as the Derivative sections.


In order to provide immediate liquidity for customers, ICICI Securities allows clients to receive up to Rs 50,000 per day within 30 minutes of their trade. It is applicable on almost 600 stocks on the BSE and comes at no additional cost.


It's a slab-based subscription-based offering instant pay-out of funds, reduced brokerage rates, and exclusive research. At the end of FY2020, the Company had more than 3.1 lakh customers who opted for ICICIdirect Prime.