Optimising Business Partner Performance

Our business partners are essential value chain enabling us to widen our reach, better serve customers and strengthen our market position. We strive to build mutually-beneficial sustainable relationships with them, while empowering them with our expertise and technology.

Key priorities for FY2020

In order to increase our reach, we continued on our mission to add more Business Partners to our network. During the year, our partner network, comprising sub brokers, Independent Financial Associates and Independent Associates, rose by ~32%, expanding our reach to 800 cities and towns in the country. Another priority area was training, which has led to higher end-customer engagement. As we launched more products and services, we made sure that our partners were adequately trained and equipped with all tools to take these to the market.

Initiatives to upgrade business partner performance

1. App launched:

We launched a dedicated mobile app for our Business Partners, primarily independent financial associates (IFAs) and authorised persons (APs), to help them serve customers efficiently and on the go. Its unique 'Push Transaction' feature allows them to prefill a digital form for a Mutual Fund transaction which is then 'pushed' to customers' app and gets executed after their approval. The app also features a powerful dashboard. It also allows Business Partners to inform customers about market trends and investment opportunities, thereby perpetuating the relationship with customers and bringing us more business.

2. Launch of partner portal:

A new, upgraded version of our partners' portal has been launched to help them enhance their business. The portal comes with an intuitive and user-friendly interface, and multiple business trackers. The dashboard includes key business enablers like client acquisition, activation, AUM, and product-wise transaction summary. Our Business Partners get proactively notified with the latest updates, promotions, payouts, and customer activation drives across products. They can also get queries resolved through the Business Partners Forum on the portal.

Partner count

Partner spread (cities and towns covered)

Partner Voice

The wide range of products offered to me by ICICI Securities has enabled me to give nothing but the best to my customers! Through ICICI Securities, I can successfully cater to the ever-evolving financial needs of my clients and help them achieve their goals.

The transparent model with which ICICI Securities operates has increased my customers' faith in me. I don't think there could have been a better way than this to start a business without huge investments.

Mr. Krishna Kumar Agarwal

Channel Partner, Patna, Bihar

Mr. Anil Tiwary

Channel Partner, Singrauli, Madhya Pradesh

I wanted to foray into a knowledge-based industry, with complete transparency of payments and services with my franchisor. ICICI Securities offered just such a platform, which is why I signed on, seeing the long-term potential. Within the first few months, I acquired more than 500 customers. The automated risk management system and a scalable platform ensured that I faced no customer-servicing issues, even as my business grew exponentially. ICICI Securities has always been the trendsetter in adding new products like FDs and Home Loans, which helps us offer different products to different customers, based on their need, risk profile, and financial objective, thus helping us expand our network.

Mr. R. P. Trehan

Authorised Person, Chandigarh