ICICI Securities is India's leading distribution franchise, being the second largest
non-bank mutual fund distributor. The Company's distribution business consists of
the distribution of financial products and services offered by third-parties to
its customers. These products include mutual funds, life, medical and general insurance,
corporate and bank fixed deposits, loans, tax services, AIF, PMS, SGBs, NPS, etc.
I-Sec has a pan-India distribution network of around 172 ICICIdirect offices in
over 70 cities, 9,400+ sub-brokers, authorised persons, Independent Financial Associates
(IFAs) and Independent Associates (IAs).
The company follows an open architecture MF distribution model, listing over 2,600
mutual fund schemes on the icicidirect platform. It's "Digital loans" offers Personal
Loans, Credit Cards, Top up on Home loans, and Auto Loans top up through icicidirect.com.
Over 0.9 million I-Sec customers are already pre-approved and credit cleared can
avail of personal loan without any documentation with the amount getting credited
into their account within 3 seconds. For such credit-cleared customers, a credit
card can be issued in 3 minutes with him /her able to shop online post that and
subsequently receive the physical card in a week's time.
I-Sec has curated 12 Loans product like Home Loans, Loan against Property (LAP),
Lease Rental Discounting (LRD), Business Loans, SME Loans, Personal Loans, Credit
Cards, Auto Loans, Two wheeler loans, Loans against Securities (LAS), Remittances
and Forex services for its customers, establishing itself as "one stop shop" for
all our customers' financial needs from Investments to protection to borrowing requirements.