Twitter Share   Facebook Share   Linkedin Share
Go Back Back
23 May 2023

ICICIdirect introduces cutting-edge Trading Eco-System with Scalping Algo

Mumbai, May 23, 2023:ICICI Securities (I-Sec), which operates ICICI direct, a digital wealth-tech platform offering various financial services, today announced the introduction of its new trading eco-system that features a state-of-the-art Scalping Algo for automated trading. This new feature will enable customers to set up an intact automated entry and profit booking criteria and assist traders to execute smarter and convenient trades without bothering about factors such as market timings or manually booking profits.

Scalping Algo is an intraday trading strategy that enables customers to buy and sell individual stocks or options contracts throughout the day. Through this feature, customers only need to enter the entry price and profit booking price differences, along with the quantity to execute per trade with max open quantity. The Scalping Algo will then automatically enter and exit trades according to the defined rules. The feature has been made available on ICICI direct app and will shortly the desktop version will be launched too.

This offering further allows customers to specify the duration for which they want to trade -- whether for 30 minutes or the entire trading day. With ICICI direct Markets Scalping Algo, customers can sit back and relax, assured in the knowledge that their trades are being executed according to their pre-defined rules. This strategy is recommended for volatile and liquid stocks or contracts.

Commenting on the development, Mr. Vishal Gulechha, Head - Retail Equity, ICICI Securities said, "ICICI direct constantly aims to provide ease by innovative financial solutions that enhance the trading journey for our valued customers. The introduction of Scalping Algo in the trading ecosystem will help the customers enjoy a seamless trading experience - whether for a short duration or the whole day. We will continue to work towards delivering hassle- free and secure trading experience to help them execute smarter trades."

Scalping is a strategy that focuses on swiftly buying and selling the same underlying on the basis of entry and exit rules. A scalper keeps entering and exiting positions of an individual stock or contract throughout the day to benefit from a run-up.

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates, India's leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses -- broking, distribution of financial products, wealth management and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit:


Except for the historical information contained herein, statements in this release which contain words or phrases such as 'will', 'expected to', etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in broking business and other financial services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. ICICI Securities Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further details, contact:

ICICI Securities Ltd.
Rabin Ghosh
Adfactors PR Ltd.
Rakesh Kumar Jha
+91 98 739 04595