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29 Jun 2022

ICICIdirect launches ICICIdirect iLearn - A learning app for investors

Mumbai - June 29, 2022:ICICI Securities (I-Sec), which operates ICICIdirect, a digital platform for various financial services, today announced the launch of 'ICICIdirect iLearn,' a learning app that will provide customers with easy access to learning content curated around several financial products and market topics. This will equip customers with the robust knowledge required to better assist them in their investment journey.

In a country like India where more people are gradually transitioning towards investment in the markets, a major proportion of them are still unfamiliar of the nitty-gritty of financial or investment tools. According to recent data published by BSE, the total number of investors as on June, 2022 stood at ~109 million, a 51% increase Y-o-Y. Out of the overall customer base of I-Sec, millennials and Gen Z formed more than 80% of its active customer base in the past three years. Additionally, 85% of customers acquired by I-Sec in Q4-FY22 were from tier II & III cities.

'ICICIdirect iLearn' aims to familiarise investors with the knowledge on financial or investment tools by including both, standard and contemporary content, catering to the requirement of beginners as well as evolved investors. The app currently hosts more than 550 plus content pieces across various sections. The content will be updated on regular intervals on different topics including current market developments

The examples and analogies given on the app would simplify complex financial concepts and enhance the users' investment acumen, thus building their confidence and helping them make informed decisions about investing their money.

Commenting on the launch, Mr. Vishal Gulechha, Head - Retail Equity, ICICIdirect, said, "For decades now, ICICI direct has been imparting financial knowledge to Indian investors through various awareness programmes in a physical format. As the world moves towards digitalisation, we are happy to launch 'ICICIdirect iLearn' which is aimed at providing investors with well-researched and simplified content curated by our experts to help them make informed investment decisions. This content will be updated on a regular basis, providing the investors with fresh perspective."

"We also plan to introduce 'iCommunity' on the platform soon that will enable an opportunity of learning through fellow investors. With our constant efforts to reach out to a larger audience and educate them on the importance of financial literacy, we hope that ICICIdirect iLearn will empower investors plan and achieve their desired goals," he further added.

The app is available in Android as well as iOS systems and has content from ICICIdirect's inhouse as well as reputed third party content creators. Over the coming months and quarters, the content, which is multimedia in nature, would cover all aspects of investing, protection as well as loans.

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates, India's leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses -- broking, distribution of financial products, wealth management and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit:


Except for the historical information contained herein, statements in this release which contain words or phrases such as 'will', 'expected to', etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in broking business and other financial services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. ICICI Securities Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further details, contact:

ICICI Securities Ltd.
Rabin Ghosh
Adfactors PR Ltd.
Harsh Trivedi