Twitter Share   Facebook Share   Linkedin Share
Go Back Back
25 Aug 2021

ICICIdirect Launches ICICIdirect Markets app

Superfast order placement, swipe-to-trade, one view portfolio etc. to provide a superior stock trading experience

Mumbai - August 25, 2021:ICICI Securities (I-Sec), which operates ICICIdirect, a digital platform for investments, protection and loan products, today announced the launch of ICICIdirect Markets app, a brand new trading app which promises to provide a superior trading experience with its simple, fast and intuitive UI & UX (User Interface & User Experience) design. ICICIdirect Markets aims to make buying and selling stocks on-the-go as hassle-free as it can get and redefine the way people trade in this era of rapid digital adoption.

ICICIdirect Markets comes with best-in-class analytical tools like advanced charting, Open Interest graphs on Option Chain, integrated research, and live profit & loss monitoring. Investors can buy or sell stocks by simply swiping. The app comes integrated with biometric-based login for enhanced security and allows for personalisation by allowing customers to create their own watchlist with Stocks, Index, F&O Contracts.

Speaking on the launch, Mr. Vishal Gulechha, Head - Retail Equity, ICICI Securities, said, "ICICIdirect believes in simplification of the trading experience and believes that technology can lead this change. In an effort to create a trading platform that not only addresses today's requirements but is also flexible enough to meet tomorrow?s technological advances, we built the ICICIdicrect Markets app after extensive customer consultation, particularly the millennials. Innovating with changing times to attain customer satisfaction has been a top priority for us and we envisage to build the next generation of AI-based hassle-free trading experience."

The app comes with other tools like eATM (instant liquidity on selling of shares),cashless trading with shares as margin, and MTF (Margin Trade Funding) option. The app simplifies the entire buying and selling process by consolidating all related activities in just three steps. Customers can monitor positions across asset classes in one go with consolidated positions view.  The app also makes available the best of ICICIdirect Research across Equity and Derivatives along with One Click Portfolio for smarter investments.

The ICICIdirect Markets app can be downloaded from the Apple App Store or the Google Play Store and can be easily operated on Android or iOS devices.

Google Play Store:

Apple App Store:

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates, a virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses -- broking, distribution of financial products, wealth management, and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit:


ICICI Securities Ltd. (I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. I-Sec is a Member of National Stock Exchange of India Ltd (Member Code :07730), BSE Ltd (Member Code :103), MCX Ltd (Member Code: 56250) and having SEBI registration no. INZ000183631. I-Sec is a SEBI registered with SEBI as a Research Analyst vide registration no. INH000000990. Name of the Compliance officer (broking): Mr. Anoop Goyal, Contact number: 022-40701000, E-mail address:
I-Sec acts as a Composite Corporate Agent having registration number CA0113. Investment in securities market are subject to market risks, read all the related documents carefully before investing. Mutual fund investments are subject to market risks, read all scheme related documents carefully before investing.
I-Sec distributors Insurance and Mutual funds, Corporate Fixed Deposits, NCDs, PMS and AIF products.
All disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism.
Please refer to press release no. PR No: 47/ 2018 dated October 30, 2018 issued by SEBI on `Advisory in respect of Foreign Trading Portals? before investing in global financial products through foreign/ overseas trading platforms / exchange. the Investor would not have access to Exchange (NSE and BSE) investor redressal forum or Arbitration mechanism.
The contents herein above shall not be considered as an invitation or persuasion to trade or invest.  I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon. While due care has been taken, I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any inaccurate, delayed or incomplete information nor for any actions taken in reliance thereon. ICICI Securities Ltd. makes no warranties or representations, express or implied, on products and services offered through the platform. It accepts no liability for any damages or losses, however, caused in connection with the use of related services. ICICI securities Ltd is not liable for any loss or damage of any kind arising out of investments outside India.
Brokerage would not exceed the SEBI prescribed limit.

Margin Trading is offered as subject to the provisions of SEBI Circular CIR/MRD/DP/54/2017 dated June 13, 2017 and the terms and conditions mentioned in rights and obligations statement issued by I-Sec.
Live Streaming Chart, e-ATM, Shares as Margin (SAM) and Systematic Equity Plan (SEP) features are offered by ICICI Securities. Any complaint / dispute pertaining to the same would not be entertained by Stock Exchanges.
ICICI direct Markets App is offered by ICICI Securities. Any complaint / dispute pertaining to the same would not be entertained by Stock Exchanges.

One Click Portfolio related services are offered under Research Analyst license of I-Sec. Any complaint / dispute pertaining to the same would not be entertained by Stock Exchanges.
Except for the historical information contained herein, statements in this release which contain words or phrases such as 'will', `expected to?, etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in broking business and other financial services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. ICICI Securities Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further details, contact:

ICICI Securities Ltd.
Rabin Ghosh
Adfactors PR Ltd.
Harsh Trivedi