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30 Jun 2021

ICICIdirect launches 'Masters of The Street' Premium Portfolio

~ Equity portfolios curated by India's top Investment Advisors

Mumbai - June 30, 2021 - ICICI Securities (I-Sec), which operates ICICIdirect, India's leading digital investment platform, today stepped up the game for its customers by launching a new offering - 'Masters of The Street' under its Premium Portfolio banner. This offering is a unique investment avenue that offers a host of differentiated and exquisite basket of stocks, allowing customers to get the best of what the market has to offer and handpicked by India's leading Investment Advisors.

ICICIdirect customers will have access to specially curated equity portfolios by India's top Investment Advisors like Mr. Sunil Singhania - Founder, Abakkus Asset Manager, Mr. Rajesh Kothari - Founder & MD, AlfAccurate Advisors and Mr. Vikas Khemani - Founder, Carnelian Asset Advisors. Putting their extensive investment knowledge to use, these advisors have designed these portfolios which reflect their unique investment ideas and philosophies.

Mr. Anupam Guha, Head - Private Wealth Management, ICICI Securities said, "Investing in the capital markets is gaining popularity with a record number of 1.49 Cr demat accounts opened last year, which is more than 3 times growth over previous years. With this, a new community of investors are exploring the world of capital markets for deployment of their financial savings. One of the big gaps we see today is lack of expert advice and handholding of these new investors. Many of them who invest in direct equity without any advice, often get disappointed due to wrong stock selection and lack of due diligence. With the launch of 'Masters of the Street', ICICI Securities is aiming to bridge this gap and democratize investing in managed equities. The beauty of this offering is also its simplicity in execution and investors opting for it can buy into their chosen portfolio in a completely digital mode.

"After the success of our Premium Portfolio, where our own research-backed basket of stocks was offered, we are now happy to extend this facility by having renowned SEBI-registered investment advisors also curate stock portfolios for our customers. Currently four portfolios under 'Masters of the Street' have been made available on themes they believe would generate long term wealth."

All Premium Portfolios are regularly monitored and if any rebalancing is suggested by the investment advisors, the same is notified to the investors who can then choose to implement it digitally.

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates, a virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses -- broking, distribution of financial products, wealth management, and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit:


ICICI Securities Ltd. (I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. I-Sec is a Member of National Stock Exchange of India Ltd (Member Code :07730), BSE Ltd (Member Code :103), MCX Ltd (Member Code: 56250) and having SEBI registration no. INZ000183631. Name of the Compliance officer (broking): Mr. Anoop Goyal, Contact number: 022-40701000, E-mail address:
I-Sec acts as a Composite Corporate Agent having registration number CA0113. Investment in securities market are subject to market risks, read all the related documents carefully before investing. Mutual fund investments are subject to market risks, read all scheme related documents carefully before investing.
I-Sec distributors Insurance and Mutual funds, Corporate Fixed Deposits, NCDs, PMS and AIF products.
All disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism.
The contents herein above shall not be considered as an invitation or persuasion to trade or invest.  I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon. While due care has been taken, I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any inaccurate, delayed or incomplete information nor for any actions taken in reliance thereon. ICICI Securities Ltd. makes no warranties or representations, express or implied, on products and services offered through the platform. It accepts no liability for any damages or losses, however, caused in connection with the use of related services. ICICI securities Ltd is not liable for any loss or damage of any kind arising out of investments outside India.
Except for the historical information contained herein, statements in this release which contain words or phrases such as 'will', 'expected to', etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in broking business and other financial services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. ICICI Securities Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.
Brokerage would not exceed the SEBI prescribed limit.

For further details, contact:

ICICI Securities Ltd.
Rabin Ghosh
Adfactors PR Ltd.
Harsh Trivedi
+91 9987218372