Mumbai/Gurdaspur, October 6, 2020 - Marking the 'International Day of Older
Persons' on October 1st, ICICI Securities & HelpAge India have launched
a unique active ageing initiative at the Gurdaspur Old Age Home for senior citizens
in Punjab, aimed at physical and mental wellbeing of the elder residents.
ICICI Securities has partnered with HelpAge India to introduce the concept of active
ageing to ensure the holistic wellness of senior citizens. Under this CSR initiative,
the company has supported the development of an outdoor activity area, an elder
gym, walking track and a flourishing vegetable herb garden at the Gurdaspur centre.
Residents can now take part in various outdoor activities and keep fit and agile.
"ICICI Securities has been championing the cause of senior citizens and believes
in making a difference in their lives. A significant part of our CSR resources are
invested towards their well-being. We are happy to have played a role, in association
with our partner HelpAge India, towards their physical and mental well-being by
setting up an activity area, which has been very thoughtfully designed by keeping
the needs and abilities of senior citizens. We plan more activities in support of
the elderly," said Mr. Vinod Kumar Dhall, Chairman, ICICI Securities
"Elderly in the time of Covid19 are the most vulnerable and at risk, the plight
of destitute elders even more so. HelpAge India has been stressing hard on the need
for active ageing, so elders can live long and healthy lives. It is imperative they
remain engaged, both physically & mentally. The support from ICICI Securities
towards setting up active ageing opportunities for elders at our old age home in
Gurdaspur has come as a blessing. We thank them deeply for their support," said
Dr. Imtiaz Ahmed, Mission Head - Agecare, HelpAge India.
The partners will be setting up similar activity centre at at Cuddalore, Tamil Nadu.
The partners are also actively engaged in setting up and running a model old age
home in Leh.
About ICICI Securities
ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company
began its operation in May 1995 and continues to grow its operation through expanding
its client base and providing different type of services.
I-Sec operates www.icicidirect.com, a virtual
financial supermarket, meeting the three need sets of its clients - investments,
protection, and borrowing. Through its three lines of businesses -- broking, distribution
of financial products, and investment banking-- I-Sec serves customers ranging from
the retail and institutional investors to corporates to high net-worth individuals
I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).
For details, visit: www.icicisecurities.com
About HelpAge India
HelpAge India is a leading charitable organization working for the cause and care
of disadvantaged older persons in India for the past 42 years. It aims to serve
elder needs in a holistic manner, enabling them to live active, dignified and healthier
lives through its various initiatives in elder healthcare, agecare and livelihood
throughout the country. It also advocates strongly for the cause of the elderly
and fights for their rights, inclusiveness and advises & facilitates the both
Central & Governments, in formation of elder friendly policies.
For further details, contact: