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09 Jun 2020

ICICI direct ties-up with Sensibull to offer an enhanced F&O experience.

Mumbai, June 09, 2020 - ICICI Securities (I-Sec), India's leading retail-led equity house, today said it has tied-up with Sensibull, a third party derivatives strategy platform, to offer their advanced trading suggestions and strategies on the icicidirect platform.

Sensibull is a popular tool in the equity F&O trading space and has found favour with the trading community for easy to use interface, strategies, and analytics. The platform suggests a list of strategies based on a trader's market view and provides all essential information like trade, strike prices, risk, profit and loss potential etc. One can also compare different Option strategies to find the right one. Sensibull attempts to create possible scenarios for investors so that they can take best decision while placing bets. Currently it has over 50,000 unique weekly logins.

"With the rise in F&O trading, it is imperative that investors look for differentiated tools to enhance and validate their trading strategies. In this context we are confident that our customers will find Sensibull's offerings very useful. The new regulation on derivative margin effective June 1st will encourage traders to execute multi leg positions to save margin and hedge against the volatility. Sensibull will give an edge to our customers in terms of determining the most suitable strategy for them in terms of risk reward and ROI on margin. We are looking at more such niche tie-ups to further augment the overall trading experience on icicidirect," said Mr. Kedar Deshpande, Head - Retail Distribution, Product & Services, ICICI Securities.

I-Sec customers can access Sensibull by logging in from icicidirect or Sensibull platforms. It comes at an introductory price of 970/month against the regular price of 1300/ month.

"ICICI Direct is synonymous with trading, and almost all of us learned trading with them when we were in our teens. That makes this partnership with ICICI Direct a dream come true for us. We are super excited about growing this and adding genuine value to their clients. Sensibull lets a beginner with no experience to trade options. All she has to do is to tell in plain English whether the stock will go up or down. Our algorithms will do the rest and find the best Options strategies for the investor's prediction. Further, all our strategies come with a limited loss, as they are hedged which means the user will not take a big loss, no matter what. This gives investor confidence and peace of mind," said Abid Hassan, Founder and CEO of Sensibull, who began his career as an Options trader in ICICI Bank.

The Derivatives market in India has seen robust growth in recent years. Average Daily Traded Value for NSE's equity derivatives segment in FY20 was 139 lakh crore*. Market has grown at 44% CAGR over the last 5 years.

*Turnover includes notional turnover of options.

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates, India's leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its three lines of businesses -- broking, distribution of financial products, and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit:


Except for the historical information contained herein, statements in this release which contain words or phrases such as 'will', `expected to', etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in broking business and other financial services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. ICICI Securities Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further details, contact:

ICICI Securities Ltd.
Rabin Ghosh
+91 9820530306
Adfactors PR Ltd.
Rasika Badshah
+91 9821631379