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13 Apr 2020

ICICI direct launches WhatsApp chatbot

Just say "hi" to 98 333 30151 to enjoy a host of services

Mumbai, April 13, 2020 - ICICI direct, India's leading retail-led equity franchise, today stepped-up its digital delivery of services by launching WhatsApp chatbot. Customers can now enjoy a host of services through this new delivery platform without either calling up the call centre or their Relationship Managers or logging into

Customers can initiate the conversation by simply saying "Hi" or "Main menu" to WhatsApp no 98 333 30151. This will then lead them into further options, which they can choose from. In the first phase, the below services have been made available, which going forward will be expanded as the platform evolves.

- Live Stock prices

- Display their Holdings

- Place Transactions

- Information about Products and Services

- New Offerings

Talking on the initiative, Mr. Yagnesh Parekh, Chief Technology & Digital Officer, ICICI Securities, said, "Over 95% of transaction on our platform is done by customers themselves with no external intervention. WhatsApp being a ubiquitous communication too, has very high user engagement cutting across demography, geography, gender, and socio economic backgrounds. We are confident that this service will find a lot of value for our customers."

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates, India's leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its three lines of businesses -- broking, distribution of financial products, and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit:


Except for the historical information contained herein, statements in this release which contain words or phrases such as 'will', 'expected to', etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in broking business and other financial services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. ICICI Securities Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further details, contact:

ICICI Securities Ltd.
Rabin Ghosh
+91 9820530306
Adfactors PR Ltd.
Rasika Badshah
+91 9821631379