Corporate Social Responsibility

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Women Empowerment Initiative, Hameri, in association with WWF-India

Hameri, meaning "ours" in the local Kumaoni language, is an initiative for women empowerment. ICICI Securities associated with World Wide Life Funds for Nature, India (WWF-India) for this initiative. Here, women Self-Help Groups (SHGs) in the Greater Corbett Landscape are trained to create income-generation opportunities for communities, secure their support for conservation and ensure a sustainable relationship with natural resources. However, the lockdown in 2020 slowed down the executions.


Details


The programme followed a structured approach with the following steps.

    • Outreach: Meetings were held with various SHG members to explain the project and its potential benefits.
    • Exposure visits were organized to observe, understand, interact and learn from the members of the older phase, who helped in marketing the Hameri products.
    • Training workshops were conducted. Here, the basics of modern skills for food processing and lantana handicraft-making activities were imparted. The need for livelihood-generation activities vis-a`-vis environment conservation with practice sessions were also given.The first batch of 510 women have completed their training.


510 women were trained through this initiative in the first year.