ICICIdirect is a unique model of neighbourhood financial stores which offer a variety of financial products and services under one roof. It is a one-stop shop that facilitates existing and potential customers can speak to our team and understand their financial plans and goals. We have 250 such stores across 78 cities in India.

Another unique concept called the ICICIdirect Money Kitchen, was launched in late 2009. An extension of the superstore model, the money kitchen is an innovative financial store where visitors can create their profiles to not only analyze their investment strategy by using various financial tools but also monitor it from time-to-time.

To enable our customers to maximize their returns and plan for their future, ICICIdirect has also started financial planning services at these stores. Customized financial plans can be created for our customers by dedicated Relationship Managers who will understand the customer's requirements and future goals.

Based on this information, the Relationship Manager works on creating a comprehensive and easy-to-read financial plan. This will enable ICICIdirect to move from just a transactional based relationship to a meaningful and value-added long-term relationship with our customers. As customer's requirements and goals continue to evolve, so will ICICIdirect's services and offerings.

Customers can walk-in to our financial superstores for products like ICICIdirect 3-in-1 online trading account, equities, mutual funds, IPO, Life and General insurance, Home loans, personal loans and other financial products. The stores also conduct periodic training sessions on markets and demo sessions of our website.