ICICI Securities empowers over 4.6 millions Indians to seamlessly access the capital
market with ICICIdirect.com, an award winning online broking platform. The platform
not only offers convenient ways to invest in Equity, Derivatives, Currency Futures,
Mutual Funds but also other services such as Fixed Deposits, Loans, Tax Services,
New Pension Systems and Insurance are also available. ICICIdirect.com offers a convenient
and easy to use platform to invest in equity and various other financial products
using its unique 3-in-1 account which integrates customer's saving, trading and
Apart from convenience, ICICIdirect.com also offers access to comprehensive research
information, Stock picks and Mutual Fund recommendations among other offerings.
Tailored services and trading strategies are available to different types of customers;
long term investors, day traders, high-volume traders and derivatives traders to
ICICIdirect.com uses the most advanced commercially available 128-bit encryption
technology enabled Secure Socket Layer (SSL), to ensure that the information transmitted
between the client and ICICIdirect.com across internet is safe and cannot be
accessed by any third party.
ICICIdirect.com is the first broker in India to introduce 'Digitally Signed Contract
Note' to its customers. As a result, the process of generating contract notes has
been automated and the same would be instantly available to its customers in a safe
and secure manner through the website.
ICICI Securities has set-up financial stores which offer a variety of financial
products and services under one roof. The store helps in facilitating communication
between existing and potential customers and our team and understand their financial
plans and goals. ICICI Securities operates close to 200 stores in India.
To enable our customers to maximize their returns and plan for their future, ICICIdirect
has also started financial planning services at these stores. Customized financial
plans can be created for our customers by dedicated Relationship Managers who will
understand the customer's requirements and future goals.
Based on this information, the Relationship Manager works on creating a comprehensive
and easy-to-read financial plan. This enables ICICIdirect to move from just a transactional
based relationship to a meaningful and value-added long-term relationship with our
customers. ICICIdirect's services and offerings evolve according to the customer's
ever changing requirements and goals.
Customers can walk-in to the financial superstores for products like ICICIdirect
3-in-1 Online Trading Account, Equities, Mutual Funds, IPO, Life and General Insurance,
Fixed Deposits and many other financial products. The stores also conduct periodic
training sessions on markets and demo sessions of the trading website.
Equity relationship service
Equity Relationship Service (ERS) caters to High Net worth Individuals who trade
actively through ICICI Securities on online platforms. ERS offers trading and advisory
facilities, whereby client is mapped to a Relationship Manager (Advisor) and can
place orders through the advisor. Further, clients can enter the orders online on
their own through trading accounts. ERS provides various products to its customers
in Capital Market Segment on National Stock Exchange Limited (NSE)/Bombay Stock
Exchange (BSE) and Derivatives Segment on National Stock Exchange Limited (NSE).
Equity Relationship Service is offered from 2 dealing desks located in Mumbai and
13 dealing desks located at other locations across the country.
ICICI Securities offers wide range of loan options to its privileged customers at the most competitive rates. The choice of
lenders offers the flexibility to choose the best option for the customer through our expert team.
We offer Home Loans, Loan Against Property, Loan Against Securities, Personal Loan, Auto Loan, Credit Cards and Business
Loans and more. We also offer Balance Transfer and Top-Up services for Home Loan and Loan Against Property which reduces the EMI
considerably and saves our customer's money.
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