ICICI Securities' Business Partners (Sub Broker channel) has won the 'Franchisor of the Year' at the Franchise Awards' 2011. This is the third consecutive year that ICICI Securities has bagged this award and is a testimony to the contribution by ICICI Securities towards the development of franchise system in the Indian retail broking industry. ICICI Securities won the award in the Financial Services category.
ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. Its award winning online platform ICICIdirect.com is the market leader offering, online broking, all financial products and services over the internet. Its retail broking arm ICICIdirect has over 2.2 mn customers making it one of the largest broking firms in the country.
Presented by Franchise India magazine, the award recognizes excellence in franchising and business development in India. Franchise Awards 2011, now in its eighth consecutive year, put standards, ethics and best practice at the top of their agenda.