IDG India's CIO magazine has awarded the CIO100 Award to ICICI Securities at the 6th annual CIO100 awards held on Saturday, August 27th, 2011 at the Marriott, Pune. The annual award program recognizes organizations that exemplify the highest level of operational and strategic excellence in information technology (IT). This year's award theme was "The Creative 100", which recognized a hundred IT leaders from leading Indian organizations for their creative use of enterprise technologies to meet their organization's business challenges. There were 499 organizations participating this year. This was the third consecutive year that ICICI Securities has received this prestigious award.

ICICI Securities won this award for its CRM solution which automated all sales related processes across multiple customer segments and disparate sales teams. As a key business value project, it delivered cost reduction, employee productivity, process standardization, quality improvements, and improved collaboration and customer intelligence.

"ICICI Securities has been at the forefront of new technology and business innovation, and this was one of the key projects that we implemented in the last year. This project was a fundamental shift in our business process and customer engagement approach and we are thankful to IDG for showcasing our project and recognizing our organization", says Joydeep Dutta, Chief Technology Officer of ICICI Securities Ltd.

ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. It's award winning online platform ICICIdirect.com is the market leader offering, online broking, all financial products and services over the internet.

Vijay Ramachandran, Editor-in-Chief, IDG Media added, "Our congratulations to the winners of 2011, for not shying away from experimenting with new technologies or finding unique IT solutions to meet their business challenges".

CIO magazine has a long and proud tradition of honoring leading companies for business and technology leadership and innovations through its premiere award program - CIO100. Now in its 24th year in the USA, it is an acknowledged mark of enterprise IT excellence. It's a celebration of 100 organizations (and the people within them) that are using information technology in innovative ways to deliver business value, whether by creating competitive advantage, optimizing business processes, enabling growth or improving relationships with customers. Hosted in countries such as Canada, Sweden, Australia, Singapore, Vietnam, Hungary and India, the CIO 100 Awards is a truly global recognition. It is an acknowledged mark of excellence in enterprise IT. According to a survey by PR Week magazine, CEOs named CIO 100 among the top 10 most influential corporate scorecards anywhere, compiled by any publication or organization.