Mumbai: ICICIdirect, the online trading platform from ICICI Securities has been conferred with the coveted Brand Leadership Award(Overall) by CMO Asia Awards for Excellence in Branding and Marketing. The award was conferred at SUNTEC Singapore International Convention and Exhibition Centre on July 23, 2010. The site also won the Award for Brand Excellence in the Internet Business.
Besides this, ICICIdirect.com was also awarded the Campaign of the Year for its Trade Racer Campaign.
Both the retail distribution formats from ICICI Securities i.e "ICICIdirect-The Neighbourhood Financial Superstore" and "The ICICIdirect Money Kitchen- Recipes for Wealth" were also awarded "Brand Excellence in Banking and Financial Services".
The CMO Asia awards are dedicated to high level knowledge Exchange through Opinion, Leadership & Networking amongst decision makers across industry segments in Asia. The jury at the awards comprises of seasoned professionals from Marketing, Branding, Advertising, Public Relations, Brand Strategy and Corporate Communications. It was represented by 52 countries across Asia
ICICI Securities is one of largest integrated securities firms in India covering the needs of corporate and retail customers through investment banking, institutional broking, retail broking and financial product distribution businesses.
ICICIdirect.com has over 2 million customers and is a market leader in online and offline financial product distribution. ICICIdirect conducts programs in over 250 of its stores across the country to empower retail investors to take informed decisions on their investments through the ICICIdirect Learning Centre. These programs include Shares simplified, F & O Simplified, Mutual Fund Primer and Insurance Intelligence.