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New website to facilitate high-speed transaction

Improves clients trading experience on GPRS and Data Cards

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Mumbai, December 8, 2008: ICICIdirect.com, the largest and one of the pioneers in online Indian equity trading, today announced the launch of On-the-move, a new website aimed at facilitating high speed trading for customers who access the internet using new generation technology like GPRS and Data Cards.

"In today's ever changing market scenario, investors are leveraging communications and information-technology infrastructure in taking quick and informed decisions. Gauging this vital need of our customers, we have launched the new ICICIdirect.com on-the-move website will facilitate high-speed transactions, will be equally easy to use and provide the customer's latest portfolio along with live quotes? said Mr Anup Bagchi, Executive Director, ICICI Securities Ltd further adding that these services were available to it?s customers at no additional cost.

The new website operates on a low bandwidth and has been designed to solely support trades thus significantly enhancing the trading opportunities per day for the customer.

Pioneers among the online trading websites, ICICIdirect.com today has 1.7 million customers. Four-time winner of the Outlook Money best e-brokerage award, ICICIdirect.com is one of the best trading products providers in the country. The portal provides valuable research reports covering over 170 companies and stock picks to its customers.

For details contact:
ICICI Securities Ltd
Swapna Bhandarkar- +91-22-66377190
Corporate Communications

Issued on behalf of ICICI Securities Limited
by Adfactors PR
Himanshu Kapadia - +919821358418
/ Reshma Sayed - +919820531114