Rajkot, July 1, 2008: ICICIdirect today announced the inauguration of its new Neighbourhood Financial Superstore in Rajkot. With an avowed purpose of `turning money to wealth? the store will offer a slew of financial products like Mutual Fund, IPO, Life and General Insurance as well as Share trading and assist customers in investing their funds wisely in options of their choice.

The ICICIdirect superstore will offer personalised service through trained Relationship Managers and will employ proprietary tools and technologies to generate customised financial planning and guidance based on the requirement of customers.

Commenting on the new store, Mr Anup Bagchi, Executive Director ? ICICI Securities Ltd said, ?Rajkot is the fastest growing city in Gujarat and there is a larger section of the society which can benefit from personalized investment planning. The ICICIdirect Superstore will make financial planning and guidance accessible to salaried individuals and households in a service speak that is free of financial jargon. In the coming weeks we will also be inaugurating stores in Anand, Mysore, Coimbatore and Manesar in Gurgaon.?

ICICIdirect will also organise customised programmes for Senior Citizens and Housewives to help them prepare an optimised investment plan.

Disclaimer

?ICICI Securities Limited is proposing subject to receipt of requisite approvals, market conditions and other considerations, a public issue of its equity shares and file a Draft Red Herring Prospectus with SEBI?